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The Higher National Diploma (HND) in Marketing, Trade, and Sales is designed to provide students with a comprehensive understanding of the principles and practices of marketing, trade, and sales management. This program covers fundamental concepts related to market research, consumer behavior, international trade, sales strategies, and digital marketing, effectively blending theoretical knowledge with practical applications. Students will explore topics such as branding, marketing communications, supply chain management, and the broader implications of marketing in a globalized economy. By the end of this program, graduates will be equipped with the competencies necessary to excel in various roles within the marketing, trade, and sales sectors while adhering to professional and ethical standards.
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