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MAKETING TRADE SALE

HND - MARKETING TRADE SALE

Description

    The Higher National Diploma (HND) in Marketing, Trade, and Sales is designed to provide students with a comprehensive understanding of the principles and practices of marketing, trade, and sales management. This program covers fundamental concepts related to market research, consumer behavior, international trade, sales strategies, and digital marketing, effectively blending theoretical knowledge with practical applications. Students will explore topics such as branding, marketing communications, supply chain management, and the broader implications of marketing in a globalized economy. By the end of this program, graduates will be equipped with the competencies necessary to excel in various roles within the marketing, trade, and sales sectors while adhering to professional and ethical standards.


 

OBJECTIVES:
    • Equip students with a solid grounding in fundamental marketing concepts, including market segmentation, targeting, positioning, and the marketing mix
    • Develop students' abilities to conduct market research, analyze consumer behavior, and interpret data to inform marketing strategies and decision-marketing.
    • Introduce students to principles of digital marketing, including social media marketing, search engine optimization (SEO), email marketing, and e-commerce, equipoing them with knowlwdge to leverage digital platforms for business growth.
CAREER OPPORTUNITIES:
    • Marketing Manager
    • Sales manager
    • Trade analyst
    • Brand Manager
    • Digital Marketing Analyst
    • International trade specialist
    • E-commerce manager
    • Advertising Executive
    • Business development manager
APPLICATION FILE :
    • A handwritten request addressed to the Director of the school
    • A certified photocopy of the Birth Certificate dated less than 06 months
    • A certified photocopy of the diploma giving entitlement (BAC, GCE / AL, or any equivalent Diploma)
    • 02 4x4 color identity photos
    • 02 stamped A4 envelopes bearning the candidate's address
    • A receipt for payment of registration fees
    • An online registration to be done on the website   https://www.iues-univ.com/  before submitting the file.
TUITION FEES:
    • Registration: 40 000 FCFA
    • 05 Reams of 80g paper(INACOPIA, VERA, TARGET, COPIE) for the multiplication of courses..
    • Tuition fees: 300 000 FCFA
    • Medical expenses: Free creation of a medical file for all registered students.
CYCLE

HND – HIGHER NATIONAL DIPLOMA

LEVEL

BACHELOR'S + 2 YEARS

PROGRAM

FULL-TIME

LANGUAGE OF INSTRUCTION

ENGLISH 

SCHOOL 

INSAM

FIELD OF STUDY 

 HND MANAGEMENT, BUSINESS, LAW AND FINANCE

PROGRAM

MARKETING TRADE SALE

COURSE LIST

BROWSER


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