E-COMMERCE AND DIGITAL MARKETING

HND - E-COMMERCE AND DIGITAL MARKETING

Description

The Higher National Diploma (HND) in E-Commerce and Digital Marketing is designed to equip students with a comprehensive understanding of the principles, practices, and applications of e-commerce and digital marketing within the modern business landscape. This program emphasizes the integration of theoretical knowledge and practical skills essential for success in the dynamic fields of online commerce and marketing. Students will gain insights into digital marketing strategies, e-commerce platforms, consumer behavior, and the ethical considerations involved in digital business practices. Throughout the program, students will explore topics such as website development, search engine optimization (SEO), social media marketing, online customer engagement, and emerging trends in e-commerce. By the end of this program, graduates will possess the technical competencies, analytical skills, and creative abilities required to develop and implement effective e-commerce and digital marketing strategies that drive business success.

OBJECTIVES:

In addition to theoretical teachings and the internationally recognized certifications available for free on www.insamtechs.com, we place great importance on practical training so that our students acquire the following skills:

Equip students with a solid grounding in e-commerce principles, practices, and the lifecycle of online businesses.
Provide students with knowledge of various digital marketing strategies, including content marketing, email marketing, pay-per-click (PPC) advertising, and social media marketing.
Familiarize students with the basics of website development, including user experience (UX) design, e-commerce platform management, and analytics.
- Educate students on SEO methodologies, tools, and techniques to enhance website visibility and drive organic traffic.
Train students in understanding consumer behavior in the digital age and utilizing analytics tools to measure and improve marketing effectiveness.

CAREER OPPORTUNITIES:

- E-Commerce Manager
- Digital Marketing Specialist
- SEO Specialist
- Social Media Manager
- Content Marketing Strategist
- Online Brand Manager
- Web Analytics Consultant
- Digital Advertising Coordinator
- E-Commerce Analyst
- Marketing Project Manager

APPLICATION FILE :

A handwritten request addressed to the Director of the school

A certified photocopy of the Birth Certificate dated less than 06 months

A certified photocopy of the diploma giving entitlement (BAC, GCE / AL, or any equivalent Diploma)

02 4x4 color identity photos

02 stamped A4 envelopes bearning the candidate's address

A receipt for payment of registration fees

An online registration to be done on the website https://www.iues-univ.com/ before submitting the file.

TUITION FEES:

Registration: 40 000 FCFA

05 Reams of 80g paper(INACOPIA, VERA, TARGET, COPIE) for the multiplication of courses..

Tuition fees: 300 000 FCFA

Medical expenses: Free creation of a medical file for all registered students.

CYCLE	HND – HIGHER NATIONAL DIPLOMA
LEVEL	GCE AL + 2 YEARS
PROGRAM	FULL-TIME
LANGUAGE OF INSTRUCTION	ENGLISH
SCHOOL	ISTE
FIELD OF STUDY	HND INDUSTRY AND TECHNOLOGY
PROGRAM	E-COMMERCE AND DIGITAL MARKETING
COURSE LIST	BROWSER